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Hide products
Hiding products completely removes them from view for unauthorized visitors. This is useful for wholesale-only products or exclusive items that should only be visible to approved customers.
Setup
- Open the Theme Editor by clicking Customize next to your theme
- Click Theme Settings (gear icon near the top left)
- Scroll down and click Account
- In the Hide products with tag field, enter a tag (e.g.,
hide product) - Click Save
Add tags to products
- In your Shopify admin, go to Products
- Select the product you want to hide
- In the Tags section, add the exact tag you configured (e.g.,
hide product) - Click Save
Where products are hidden
Tagged products will be hidden from:
- Collection pages
- Search results
- Product grids and sliders
- Featured product sections
- Recently viewed products
Important notes
Restriction tags are case sensitive!
Tags must match exactly between the theme settings and your products. For example, if you set Hide Product in theme settings, the product tag must also be Hide Product—hide product or HIDE PRODUCT won't work.
- Products are completely hidden from unauthorized visitors
- Approved customers must be logged in to see hidden products
- Learn how to approve customers to grant access