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Hide prices
Hiding prices is useful for wholesale or B2B stores where you want to prevent unauthorized visitors from seeing product pricing. Products with the restriction tag will not display prices or an Add to Cart button to customers who aren't logged in or approved.
Setup
- Open the Theme Editor by clicking Customize next to your theme
- Click Theme Settings (gear icon near the top left)
- Scroll down and click Account
- In the Hide prices tag field, enter a tag (e.g.,
hide price) - Click Save
Add tags to products
- In your Shopify admin, go to Products
- Select the product you want to restrict
- In the Tags section, add the exact tag you configured (e.g.,
hide price) - Click Save
Important notes
Restriction tags are case sensitive!
Tags must match exactly between the theme settings and your products. For example, if you set Hide Price in theme settings, the product tag must also be Hide Price—hide price or HIDE PRICE won't work.
- Unauthorized visitors will see the product but not the price or add to cart button
- Approved customers must be logged in to see prices
- Learn how to approve customers to grant access