# Product subtitles

Enhance product displays with short descriptions using Metafields. Taglines provide additional context and appeal to customers.

#### How to Add Taglines or Subtitles

1. **Enable the Feature**
   * Go to **Theme Settings > Product Cards**
   * Check **"Enable product tagline"**
   * Click **Save**
2. **Create Metafield Definition**
   * Navigate to **Settings > Custom Data > Products**
   * Click **Add Definition**
   * Search for **"Product subtitle"** in the Name field
   * Select it and click **Save**
   * *Note:* Uses standard metafield `descriptors.subtitle`
3. **Add Taglines to Products**
   * Open the product you want to update
   * Scroll to **Product Metafields** at the bottom
   * Enter your tagline in the **"Product subtitle"** field
   * Click **Save**
   * *Tip:* Use bulk editor for multiple products

#### Best Practices

* **Keep it short:** 5-8 word impactful phrases
* **Highlight value:** Focus on key benefits
* **Be consistent:** Match your brand voice
* **Test & optimize:** Try different versions

#### Additional Notes

* Works with all product types
* Updates appear immediately
* Supports special characters
* Can be translated if using multilingual stores