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Keystone
Keystone
  • Keystone documentation
  • Getting started
    • Getting started with your theme
      • Keystone overview
      • Theme Colors Setup
      • Theme Typography Setup
      • Theme Borders Setup
      • Product prices
  • Guides
    • Products
      • Product badges
      • Product subtitles
      • Custom content for tables
      • Replace "Add to cart"
      • Disable quick add
    • Wholesale
      • Wholesale basics
      • Account restrictions
    • Color and option swatches
    • Device specific visibility
    • Discount popups
  • Templates
    • Templates
      • Collection template
      • Product template
      • Blog template
      • Article template
  • Sections
    • Sections
      • Global Sections
        • Header
        • Footer
        • Navigation links
        • Announcement
        • Cart drawer
        • Account drawer
        • Search drawer
        • Menu drawer
      • Media & Promotional
        • Slideshow
        • Video
        • Split banner
        • Marquee
        • Image hotspot
        • Countdown
        • Discount
        • Banner
        • Slider
        • Testimonial slider
        • Search banner
      • Product & Collection Displays
        • Product grid
        • Product slider
        • Product table
        • Product comparison
        • Recently viewed
        • Collection list grid
        • Collection list slider
        • Featured product
        • Comparison table
      • Content & Marketing
        • Rich text
        • Blog posts grid
        • Testimonial grid
        • Logo list
        • Icon grid
        • Collapsible content
        • Tabs
        • Collage
      • Utility & Custom
        • Custom liquid
        • Tool tip
        • Store locater
      • Forms & CTAs
        • Email sign-up
        • Sign-up form
        • Contact form
  • General
    • General
      • Changelog
        • v1.3.0
        • v1.2.0
        • v1.1.0
        • v1.0.1
        • v1.0.0
      • Known issues and troubleshooting
      • Cloning a demo theme
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  1. Guides
  2. Products

Product subtitles

Enhance product displays with short descriptions using Metafields. Taglines provide additional context and appeal to customers.

How to Add Taglines or Subtitles

  1. Enable the Feature

    • Go to Theme Settings > Product Cards

    • Check "Enable product tagline"

    • Click Save

  2. Create Metafield Definition

    • Navigate to Settings > Custom Data > Products

    • Click Add Definition

    • Search for "Product subtitle" in the Name field

    • Select it and click Save

    • Note: Uses standard metafield descriptiors.subtitle

  3. Add Taglines to Products

    • Open the product you want to update

    • Scroll to Product Metafields at the bottom

    • Enter your tagline in the "Product subtitle" field

    • Click Save

    • Tip: Use bulk editor for multiple products

Best Practices

  • Keep it short: 5-8 word impactful phrases

  • Highlight value: Focus on key benefits

  • Be consistent: Match your brand voice

  • Test & optimize: Try different versions

Additional Notes

  • Works with all product types

  • Updates appear immediately

  • Supports special characters

  • Can be translated if using multilingual stores

Last updated 3 days ago

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