Product subtitles

Enhance product displays with short descriptions using Metafields. Taglines provide additional context and appeal to customers.

How to Add Taglines or Subtitles

  1. Enable the Feature

    • Go to Theme Settings > Product Cards

    • Check "Enable product tagline"

    • Click Save

  2. Create Metafield Definition

    • Navigate to Settings > Custom Data > Products

    • Click Add Definition

    • Search for "Product subtitle" in the Name field

    • Select it and click Save

    • Note: Uses standard metafield descriptiors.subtitle

  3. Add Taglines to Products

    • Open the product you want to update

    • Scroll to Product Metafields at the bottom

    • Enter your tagline in the "Product subtitle" field

    • Click Save

    • Tip: Use bulk editor for multiple products

Best Practices

  • Keep it short: 5-8 word impactful phrases

  • Highlight value: Focus on key benefits

  • Be consistent: Match your brand voice

  • Test & optimize: Try different versions

Additional Notes

  • Works with all product types

  • Updates appear immediately

  • Supports special characters

  • Can be translated if using multilingual stores

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