Improve page speed

How does page speed impact your business

A low speed score might seem concerning but in reality it's not. Speed tests often measure the worst-case scenarios which may not be a reality for many of your customers.

Many major websites like Allbirds, Fashion Nova, and Gymshark have Lighthouse scores well below 40. As long as your website loads and functions as expected there's no need to panic - unless it's taking exceptionally long to load.

What is a good speed score

You can look at the demo stores of the theme you are using for a good gauge on what a bare bones website could be performing at. For example the Poster preset for Paper scores between 80-97 on Lighthouse for desktop. Using other metrics the Poster preset scores 1.81s for loading speed, 48ms for interactivity and 0 for visual stability.

For a benchmark you can use the following as a guide

• Loading speed, aim for 1.7s - 2.7s
• Interactivity, aim for 40-60ms
• Visual stability, aim for 0-0.2

How to improve page speed

Reduce app usage

Apps are usually the single biggest reason a Shopify theme is performing slower than expected. It's best to avoid apps as much as possible - look for alternative solutions or considering hiring an expert to build customizations.

When installing a Shopify app it's best to look for the "Built for Shopify" badge.

Some apps that aren't installed on your Shopify theme won't have an impact. For example the Order printing app only interacts with your Shopify dashboard and not your theme.

Keep content simple

This might seem like common sense - a page with 100 pictures will load a lot slower than a page with a single paragraph. Try to keep your pages as simple as possible. If you find a page with too much content consider splitting it up into separate pages.

Avoid using videos and GIFs

GIFs are some of the worst performing file types to load on a website. If you want to use a video or GIF you should opt for a video first. If either are not absolutely necessary consider removing them entirely.

Upload optimized images

Consider minifying and uploading compressed JPGs. Images in JPG format tend to typically be smaller in file size than other formats.

Disable animations

Consider disabling built-in theme animations. Turning off animations can improve page performance on some browsers and devices.

Disable dynamic checkout

Disabling dynamic checkout buttons can improve page performance. If these are not used frequently consider disabling them.

Use fewer fonts

When setting up your theme you have the option to select different font families. Choosing a System font will be best for page speed as these fonts are available on all devices and won't require additional assets. If you are going to use a custom font, consider using 1 or 2. Using 3 or more custom fonts will have a bigger impact on slowing down your page speed.