Account restrictions
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Account restriction allows you to hide certain products, pages, or pricing information from visitors who are not logged in or approved. This is particularly useful for wholesale or B2B storefronts, as it protects sensitive information and creates an exclusive experience for approved customers.
Open the Theme Editor by clicking Customize next to the relevant theme
Click Theme Settings (gear icon near the top left)
Scroll down and click Account
You can choose to show restricted content based on customer account tags or B2B customer accounts.
Show Restricted Content Based on Tags
In Account Settings, enter a tag for Matching tag (e.g., approved
)
In your Shopify admin, go to Customers, find the customer, and add the approved
tag
Approved customers will see restricted content when logged in
Show Restricted Content for B2B Users
In Account Settings, check Enable B2B customers
B2B customers (Shopify Plus only) will see restricted content when logged in
For more information on B2B accounts, visit:
You can hide products, blog posts, or restrict the entire site to approved customers.
Hiding Prices with Tags
In Account Settings, enter a tag for Hide prices tag (e.g., hide price
)
Products with this tag will not display prices or an Add to Cart button to unauthorized customers
Hiding Products with Tags
In Account Settings, enter a tag for Hide products with tag (e.g., hide product
)
Visitors who are not logged in or approved will not see products with this tag
Hiding Blog Posts with Tags
In Account Settings, enter a tag for Hide blog posts with tag (e.g., hide blog
)
Unauthorized visitors will not be able to view blog posts with this tag
Enable Full Site Restriction
In Account Settings, check Enable full site restriction
Visitors who are not logged in or approved will only see specific sections you choose to display (e.g., a banner linking to your signup form)
You can choose how restricted content is displayed to customers:
Placeholder: Shows a "Login to view" message
Hidden: Completely hides restricted content
Steps to Set Restricted Style
In Account Settings, set Restricted Style
Choose Placeholder to show a login prompt or Hidden to completely hide restricted content
Currently B2B accounts are limited to Shopify Plus stores. Refer to Shopify for more information on B2B accounts: